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Small Business links

Market and Customer Information

  • Australian Bureau of Statistics – data on national and States demographics, social tends etc.
  • Flying Solo – website full of articles and other resources for small businesses of one.
  • Tribe Research – market research consultancy with some great free resources and very tuned into small business. They run very cost-effective training courses
  • McCrindle Research – Mark McCrindle, a well known Australian social trends commentator and market researcher's website. Useful trends and reports can be viewed online free.

Business Information & Advice

Legal Requirements

Intellectual property
  • IP Australia – home page for government body that administers trademarks, patents and intellectual property for plants and plant materials.
  • IP Australia Online Services – online access to register trademarks, check trademarks etc
Taxation

Export Information

  • AusTrade – For businesses exporting overseas.

Financing & Commercialisation

Southside eBooks, Guides & Reports...

  • 20 Major Marketing Mistakes to avoid in Small Business
  • Picking the Right Website Supplier
  • How to Market a Service Business
  • Business & Marketing Trends 2010 Report

Multiple Streams of Internet Income by Robert G. Allen.   >More        BUY NOW

          

What No One Ever Tells You About Marketing Your own Business by Jan Norman. >More               BUY NOW

Five basic areas to check ‘How well your brand logo works':

  • Is there just wording or an image as well? Images help build a stronger brand identity. 
  • Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
  • Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring. 
  • How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
  • Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!

MORE BRAND LOGO TIPS LATER THIS MONTH

 


What is the difference betwee a Business Pland and a Marketing Plan?

 

What is a CRM?