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Small Business links

Market and Customer Information

  • Australian Bureau of Statistics – data on national and States demographics, social tends etc.
  • Flying Solo – website full of articles and other resources for small businesses of one.
  • Tribe Research – market research consultancy with some great free resources and very tuned into small business. They run very cost-effective training courses
  • McCrindle Research – Mark McCrindle, a well known Australian social trends commentator and market researcher's website. Useful trends and reports can be viewed online free.

Business Information & Advice

Legal Requirements

Intellectual property
  • IP Australia – home page for government body that administers trademarks, patents and intellectual property for plants and plant materials.
  • IP Australia Online Services – online access to register trademarks, check trademarks etc
Taxation

Export Information

  • AusTrade – For businesses exporting overseas.

Financing & Commercialisation

Southside Reports & E- Books...

  • 20 Major Marketing Mistakes to avoid in Small Business
  • Picking the Right Website Supplier FREE
  • Marketing to Baby Boomers
  • How to Market a Service Business
  • Business & Marketing Trends 2009 Report

 

Multiple Streams of Internet Income by Robert G. Allen. >Read more  Buy Now

 

What No One Ever Tells You About Marketing Your own Business, by Jan Norman. >Read more               Buy Now

Five basic tips on ‘How to succeed online’:

  • Have a solid plan before you start: draw up a site map showing all levels and links planned. 
  • Make sure you can reach anywhere in the site in 3 clicks or less.
  • Make sure each of your pages are fast loading i.e. take 3 secs or less. 
  • Put critical information on the front page-don't make it hard to find.
  • Make your design easy on the eye and easy to read by picking the right fonts. Basic fonts are the best!

MORE WEBSITE TIPS LATER THIS MONTH

 


What is the difference betwee a Business Pland and a Marketing Plan?

 

What is a CRM?