I would recommend Anne-Marie as a Marketing Consultant. Her advice was honest, practical and insightful. She helped us work out what was working and not working for us, what to increase and where to go next with our
ideas….more
Claire & Aaron Hills
ANGUS ME CHANICAL
After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs....>more
I'm a Start Up Business - how can a Marketing Consultant Help me?
When you are just starting up a new business, either preparing ahead of time or going through the final steps, there may be several things a marketing consultant can do to help you. They can:
Help you work out whether a business idea is feasible from a marketing point of view.
Answer any burning questions you may have about preparing your Business Plan or Marketing Plan.
Help you work out pricing or promotional plans for the new product or service.
Review your Business or Marketing Plan to identify and gaps or weaknesses.
Critical Marketing Basics to get Right from the start!
Some of the specific areas we might check for include:
Have you priced your products or services in the best way possible?
Do you have an adequate amount of promotional activity to make an effective noise in your marketplace?
Do you have the right sort of objectives in place and will you be measuring performance against them?
What marketing strategy are you planning e.g. Do you have:
An effective positioning statement?
A sustainable competitive edge?
A well defined target audience?
How does your Marketing Mix (product/service benefits, pricing, promotion & distribution strategies) fit with your target audience.
These are just some of the things we can help you check are OK. These and other critical areas for marketing success are listed in our Basic Marketing Checklist (DOWNLOAD HERE).
