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Marketing Budgeting Articles

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I would recommend Anne-Marie as a Marketing Consultant. Her advice was honest, practical and insightful. She helped us work out what was working and not working for us, what to increase and where to go next with our
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Mobile apps spread to consumer products

P.R. releases lack multimedia

Oz SMEs unsure of online

Facebook fans pay off

Social Media not replacing email

Oz internet usage breaks records

1. What do your customers really, really want?
2. Ten top ideas for low cost marketing.
3. Out-of-work? Start an online business….
4. Is Twitter 'twuly' twaddle?
5. Niching Your business

Marketing Articles: Budgeting

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Ten Top Ideas for Low cost Marketing

By Anne-Marie Watson

It is a reality that when starting a business there is often limited funds for investing in promotion. Even established businesses will limit their promotion spend on the assumption that promotion is expensive. But did you know that some of the best marketing ideas cost very little or even nothing except your time… >more

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Multiple Streams of Internet Income by Robert G. Allen. >More BUY NOW

What No One Ever Tells You About Marketing Your own Business by Jan Norman. >More BUY NOW

Five basic areas to check ‘How well your brand logo works':

Is there just wording or an image as well? Images help build a stronger brand identity.
Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring.
How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!

MORE BRAND LOGO TIPS LATER THIS MONTH

What is the difference between a Business Plan and a Marketing Plan?