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Bio

What people are saying about Southside:

I would recommend Anne-Marie as a Marketing Consultant. Her advice was honest, practical and insightful. She helped us work out what was working and not working for us, what to increase and where to go next with our
ideas….more
Claire & Aaron Hills
ANGUS ME CHANICAL

Workshop: 15 October, 2009

Advanced marketing Workshop

at Sydney,  St George & Suth.Shire BEC   ...more

Workshop: TBA, 2009 

Marketing for Service Businesses

 ...more

Mobile apps spread to consumer products

P.R. releases lack multimedia

Oz SMEs unsure of online

Facebook fans pay off

Social Media not replacing email

Oz internet usage breaks records

1. What do your customers really, really want?
2.
Ten top ideas for low cost marketing.
3.
Out-of-work? Start an online business….
4. Is Twitter 'twuly' twaddle?

5. Niching Your business 

Anne-Marie Watson

Director & Owner of Southside Marketing Solutions

 

Anne-Marie Watson, small business owner, marketer and mother of two, is the brainchild behind Southside Marketing Solutions, an Australian marketing consultancy firm based in Sydney whose customers are small-medium sized enterprises.

 

Anne-Marie comes from a long career in sales and marketing roles in small and large blue chip companies. Southside Marketing Solutions was started in 2004 to meet the needs of Start-Up & existing small businesses which she began to encounter in her other healthcare consultancy business.

 

Most business owners don't have time to have detailed lessons in Strategic Marketing…. they need quick, effective and easy-to-implement ideas that are based on sound marketing principles. I decided to start Southside Marketing Solutions when I saw that there were many business operators who needed some cost-effective marketing guidance, whether they are a Start Up or an existing business.”

 

She has previously presented to BEC audiences including the BEC Marketing Forum and the BEC Stepping Up program, as well as the MTA Business Growth Expos, NIA accounting audiences and at her own successful TakeOff Business series.

 

Anne-Marie enjoys giving presentations and her lively style gains audience attention and is highly memorable.

 

Writing articles for small businesses on how to market their products has now become her latest passion. Her website features many articles, tips and tools on small business marketing.

 

Anne-Marie Has a Bachelor of Science degree majoring in Microbiology and Biochemistry (U Syd), A Master of Business degree in Marketing (UTS) and is currently enrolled in a part-time Bachelor of Arts distance learning program studying archaeology.

>Contact Anne-Marie

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Multiple Streams of Internet Income by Robert G. Allen.   >More        BUY NOW

          

What No One Ever Tells You About Marketing Your own Business by Jan Norman. >More               BUY NOW

Five basic areas to check ‘How well your brand logo works':

  • Is there just wording or an image as well? Images help build a stronger brand identity. 
  • Use a font that is not too flowery or stylistic; these are hard to read. Often a san serif is best.
  • Make your logo vibrant and interesting. Best to use colour; if you use B & W, make sure its something eyecatching, otherwise it may look boring. 
  • How well does your logo translate to other mediums besides your biz card? Check out printing materials, website layouts and look at both portrait and landscape versions to see if it still works OK.
  • Are there too many colours? If using PMS colours, the cost of print goes up steeply with too many colours!

MORE BRAND LOGO TIPS LATER THIS MONTH

 


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