We are a Sydney-based marketing consultancy that specialises in providing marketing advice to small and micro businesses, whether they are Start Up or Existing businesses.
Our goal is to help your business make more money, through practical, low cost ideas and advice that is customised for your individual business needs. Many small business people can be fazed by “the Mystery of Marketing”. How is it done? Will it be too expensive? Why do I need it at all?
We want to share our expert knowledge with you, so the secrets to being successful can start working in your business now.
Southside Marketing Solutions is run by Anne-Marie Watson, a small business owner who has nearly 20 years of sales and marketing experience and is someone who understands what challenges operating a small business can present. Read more about Anne-Marie Watson.
Small Business Failure rate - >60%
Many small business owners start out with the idea of turning the world on it’s head, and invest large amounts of time, energy, passion (not to mention money), into trying to making their business successful. While a significant proportion of these do succeed, sadly an even greater proportion end in failure (>60%). U.S. data shows that most business failures occur within their first two years of existence.
There is much conjecture about what causes small business failure. However, several of the most common reasons include:
Incompetent or improper management practices
- Poorly focused and executed marketing or inadequate marketing
- Failure to invest in new products and efficient technology
- Poor location etc
Commonly cited marketing failures include such business fundamentals as:
- No marketing plan
- Lack of focus or well defined target audience
- Inadequate research and testing
- Poorly chosen advertising
- Weak or poorly executed branding including logo, image, packaging etc
How is your business marketing working?
Discover the Secrets of Small Business Marketing Success
Business marketing needs to be planned and executed effectively. Southside Marketing Solutions can show you how to do this and will also aim to ensure you can do it for yourself. Our approach is to treat every small business as if it was our own. We want you to be as successful as you can be! Contact us now.
Contact: Anne-Marie Watson on 0432 929 181 or Contact Us NOW!
