Six Questions to Ask Yourself before launching a Business For any new business preparing to launch a new product or an entire start up company, there are some critical steps to undertake well before launch. These may seem at first glance to be basic questions but the answers provide the critical nuts and bolts of any business' strategy. .... > more |
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Nine Foundations for Marketing Success Regardless of whether you are just starting or you've been in business for a while, there are some marketing fundamentals that all businesses should establish to maximise the likelihood of success... >more |
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Ten Ideas for Low Cost Marketing It is a reality that when starting a business there is often limited funds for investing in promotion. Even established business will limit their promotion spend on the assumption that promotion is expensive. But did you know that some of the best marketing ideas cost very little or even nothing except your time?....> more |
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An important part of any company's marketing strategy is identifying what markets they will sell to and what strategy they will approach these market(s). Niche marketing is a form of 'focus' strategy. It involves a business focussing on one or more narrow market segments instead of going for the whole market (sometimes called 'mass marketing').... >more |
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| | After a tough year in 2009, this year is promises to be much brighter economically. To be sure you make the most of these opportunities, it will pay to understand your customer needs more than ever.Here are some current and future trends that are being reported ...>more | |
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While it's certainly not a hoped-for-thing to get made redundant in a financial crisis, being out-of-work does sometimes open other doors. Many people decide that small business is worth a shot. Some of these people ... >more | | |
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As per our previous article, there are five steps to basic marketing strategy. In the last article (Part 1) we covered Step 1: Market Segmentation and Step 2: Segment Targeting. Now we examine the last three steps i.e. your ...>more | | |
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Developing marketing strategy actually covers five different and important steps in the marketing process. All five are steps towards successfully matching up your product or service benefits to the customers with the most likely ... >more | | |
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Customer testimonials can be a very positive driver to a business or brand's success. Right? If that's so, why doesn't everyone use them? Well it could be that some people just haven't discovered this great secret yet but... >more
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Oprah Winfrey’s doing it, Ashton Kutcher’s been doing it for some time, and even more amazing, hundreds of people are watching them! No, I’m not talking about revealing paparazzi photos on the internet - I’m talking about ... >more | |
| | If you are like me, you are starting to sit up and really take notice of this new phenomenon called 'Social Marketing'. It's one of the most popular topics in marketing circles and everyone seems to be into some part of it ... >more | |
| | If the pessimist can be believed, we look like we will be facing the downturn economy for quite a while yet. But not everyone is suffering. Some companies continue to grow and some even say business is brisk! ...>more | |
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